A LEGACY OF UPGRADING HUMANITY

Leveraging innovation and technology, Dave Asprey personally spent $2 million in pursuit of unrivaled industry leading health and fitness equipment and AI-centered technology. From working with world-renowned doctors, scientists, and researchers, Dave uncovered a radically different fitness experience. Upgrade Labs® members experience transformative results with fitness, recovery, and cognitive health in a fraction of the time spent in traditional gyms.

As an Upgrade Labs® franchise owner, you have access to state-of-the-art technology that lead your members to expedited results, recovery, and relief. With us, you can impact the lives of your community and help them unlock their own inner superhuman.

Leveraging innovation and technology, Dave Asprey personally spent $2 million in pursuit of unrivaled industry leading health and fitness equipment and AI-centered technology. From working with world-renowned doctors, scientists, and researchers, Dave uncovered a radically different fitness experience. Upgrade Labs® members experience transformative results with fitness, recovery, and cognitive health in a fraction of the time spent in traditional gyms.

As an Upgrade Labs® franchise owner, you have access to state-of-the-art technology that lead your members to expedited results, recovery, and relief. With us, you can impact the lives of your community and help them unlock their own inner superhuman.

multiple revenue streams

Upgrade Labs® doesn’t only upgrade the lives of our members; we have created a franchise model that also upgrades what it means to be a franchise owner. As an Upgrade Labs® franchise owner, your revenue won’t stop with your high number of loyal members. We offer other sources of revenue, including Suppgrade Labs™ supplements, True Light®, True Dark® glasses, take-home tech, and an optional in-house coffee bar exclusively selling Danger Coffee™ for members to enjoy.

With our branded products, you will create an elevated experience that goes beyond any other gym in the health franchise. With performance, recovery, and products, you can improve the lives of everyone who walks through your doors, and ultimately change the way they live – all while providing you with multiple revenue streams.

People across the globe are understanding that health is not a one size fits all model. Just like how every person is unique, our health and fitness routines should be unique as well. After experiencing frustrating plateaus and minimal results following the outdated fitness model, Dave Asprey sought ways to save time in the gym while building energy.

Dave broke the dated model and discovered biohacking. With industry leading technology, Upgrade Labs® members have tailored services resulting in better results in less time and effort than any traditional gym or fitness program. We are improving the way people take ownership of their health. After achieving total body transformations, physically and cognitively, members will continue to prioritize their routine at your biohacking franchise.